Client

A-Z Film Company (A collaboration between Tantrwm and Undercurrents)

Format

Web Video & DVD

Video Type

Web Video, Education

Duration

26 x 2 minutes

Brief

To create a series of short instructional videos which bushcrafters can use as reference but also seek to entertain them by focussing on a topic of their interest. The videos are released online at periodic intervals, and when completed the series will be released on DVD.

The Approach

The first series of A-Z Bushcraft was filmed over the course of a year by Undercurrents working closely with local bushcraft tutor Andre Price. Together they devised the concept of the series and the themes for the episodes. The series was released periodically online and became so popular that the A-Z Film Company was formed in order to produce and launch a DVD version and new website. The A-Z Bushcraft series continues and is well into series 2.

Results

A-Z Bushcraft have had over 2 million views by bushcrafters all over the world, the first run of DVDs is nearly sold out.